BRABUS AND CEC UNITE TO FORM BRABUS USA, LP
March 17, 2006News : BRABUS :
BRABUS, the world's most prominent Mercedes-Benz tuner, and CEC, North America's premier distributor of luxury automotive tuning accessories, combine their distinct strengths to form BRABUS USA, LP.
CLAUS ETTENSBERGER AND BODO BUSCHMANN
BRABUS USA, LP will function immediately, with all prior BRABUS NA related activities merging with CEC's. The President and Principal Partner of this dynamic joint venture is Claus Ettensberger.
Claus Ettensberger Corporation has pioneered the automotive tuning market in North America for over 15 years, and continues to distribute the highest quality and most highly regarded line of accessories and tuning components in the United States and Canada.
The global scope of BRABUS tuning for Mercedes-Benz is unprecedented. Since Bodo Buschmann founded the Germany based company in 1977, BRABUS has grown to be the largest Mercedes-Benz tuner in the world, operating in over 96 countries. Best known for their engine tuning, BRABUS' most recent achievement is the world's strongest sedan based on the new Mercedes-Benz S-Class. The "BRABUS SV12 S" is powered by 730bhp / 977ft-lbs (electronically limited at 814 ft-lbs) and achieves a top speed of 212mph (340 km/h).
CEC WEST LOS ANGELES SHOWROOM AND BRABUS USA IN NEWPORT BEACH
The headquarters of BRABUS USA, LP remains in Newport Beach, California, which will also carry and install CEC's entire product line. The merge allows BRABUS to be more accessible through several sources including CEC's east and west wholesale distribution centers, as well as its West Los Angeles showroom, and the soon to be opened Miami showroom.
This new partnership utilizes CEC's distribution and marketing muscle proven over the last 15 years with BRABUS NA's team of Bottrop, Germany trained factory technicians and craftsmen.
The impressive Newport Beach location, which boasts its own engine construction and testing department as well as leather upholstery shop, will act as an additional showroom and work shop destination for all of CEC's premiere brands.
BRABUS USA, LP
4040 Campus Drive
Newport Beach CA 92660
PN 949.797.0177 FX 949.797.9177
BRABUS was voted 2006 "Best Brand" in the automobile tuner category by the readers of Germany's leading automotive magazine"auto motor und sport".
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