TECHART TUNES-IT SAFE!
November 09, 2005News : TechArt :
TECHART has always been devoted to the safe and functional tuning of Porsche vehicles. In Germany, car enthusthiasts spend 4.4 billion euros each year on customizing their vehicles. Unfortunately, the market abounds with inferior and often
illegal products and knock-offs ranging from aerodynamics to wheels. This ultimately hurts the consumer and the reputable tuning companies that emphasize quality, dependability, and safety.
In a cooperative effort to address and correct this safety risk, industry and government associations, as well as public authorities in Germany have devised a nationwide campaign. The "Tune-it-Safe!" campaign's goal is to educate consumers through promotional efforts such as advertisements, posters, on-line presentations, press releases, public relations, and events.
The symbol of the campaign is a TECHART police patrol car, based on a Porsche Carrera S (997). The vehicle keenly communicates the cooperation of public authorities and the tuning industry. The campaign's choice of TECHART as its tuning partner is a clear indicator that TECHART makes no compromises in the choices they make in design, manufacturing, testing and safety.
This TECHART police patrol sportscar is the star of the "Tune-it-Safe!" campaign, that makes its debut at the 2005 Essen Motorshow.
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