ON TOUR: RIDES MAGAZINE AND ANTERA ROAD WHEELS

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RIDES GMC YUKON DENALI W/ 23" ANTERA TYPE 341

RIDES Magazine is taking their promotions out on the road. In conjunction with vehicle sponsor GM, and through the efforts of 8B Marketing & Media, RIDES Magazine now has a rolling advertisement; the RIDES GMC Yukon Denali. The SUV is completely wrapped in vibrant graphics that sum up RIDES Magazine as the "Illest car magazine ever!"

To make the Yukon just as ill, Chris Mack of RIDES and Victor Carrillo of CEC coordinated an incredible wheel and tire package from Antera and Pirelli. Antera's Italian made Type 341 in 23", finished in silver with a stainless steel lip, is the bold design of choice that manages to stand out against the wild graphics.

Midway Games, another Denali project partner is cross-marketing with RIDES to promote their "NBA Ballers", one of 2004's top selling sports video games.

The RIDES Denali tour takes to the streets of New York City's tri-boroughs as well as key market cities in the Northeast like Philadelphia, Washington DC, Baltimore, Hartford and Boston.

PHILADELPHIA FANS

Antera is distributed in North America by Claus Ettensberger Corporation.

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