MICHELIN'S PILOT SPORT 2 RECEIVES A 1ST CLASS INTRODUCTION

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Michelin Pilot Sport 2

The place was Barcelona Spain; the occasion was the global launch of the new Michelin Pilot Sport 2 tire. CEC's technical partner Michelin, coordinated a weeklong event beginning March 8, 2004, to introduce their latest performance tire to the world. Michelin spared no expense to educate the automotive media, the aftermarket industry, and top tier tire dealers on the merits of the Pilot Sport 2. While wining and dining are certainly enjoyable, Michelin knows that much more is required to substantiate the capabilities of the Pilot Sport 2.

Formal press conferences were conducted as well as classroom orientation to familiarize participants with the tire, its construction, development, and applications for both O.E and aftermarket fitments.

Rigorous wet and dry tire testing, on road and track, by professional drivers and guests of the event, proved that the Michelin Pilot Sport 2 out performs any tire on the market.

CEC's Victor Carrillo

Formula 3000's on the Grid

   The Michelin Driving Experience, provided the ultimate adrenaline rush. It allowed guests to drive race prepared Porsche GT3 Cup Cars and Formula 3000 racecars. The thrills continued to come at a frenzied pace when guests became passengers in Formula One two-seater vehicles, and qualifying guests took the driver's seat of an Arrows Formula One racecar for a lap around the circuit de Cataluyna.

CEC participated in the launch by outfitting BMW M3 demo cars with AC Schnitzer Type III wheels. Conversely, AC Schnitzer Germany contributed a complete AC Schnitzer M3. The AC Schnitzer M3, driven by professional drivers, provided guests with hot lap thrill rides.

The Michelin Pilot Sport 2 is available through CEC's Showroom and wholesale department, as well as your local authorized Michelin retailer. Go to www.michelin.com for a dealer near you.