Call Today!
Ebay Store
CEC SHOWROOM
VEHICLES FOR SALE
NEWS
GALLERY
ABOUT CEC
PRESS
EVENTS
VIDEO
CONTACT CEC
EMPLOYMENT OPPORTUNITIES

SEARCH

'08 CEC COLLECTION PREVIEW PARTY

December 28, 2007
News : CEC :

Send to a Friend

Since 2003, Claus Ettensberger's annual Collection Preview has proven to be the most unique and innovative event designed to unveil new aftermarket automotive product, create brand awareness, entertain clients and generate media buzz. Presented in Las Vegas during SEMA week at the ultra-luxe Bali Hai Golf Resort this event concept consistently produces an epic night that leaves a lasting impression on all who attend.

TECHART GT Street at Bali Hai Golf ResortTECHART GT Street at Bali Hai Golf Resort

This year's party was the best yet. The impact of this event is a result of the interactive experience. Fifteen completely tuned vehicles were driven onto the "catwalk" where guests heard the roar of powerful engines and viewed the fine automotive workmanship from every angle. Simultaneously, the action is also projected via IMAG onto large screens. As featured vehicles were introduced, guests are on the edge of their seats, straining to see; they then exploded into applause when each driver pulls up and guns the engine.

NOVITEC 599 on catwalkNOVITEC 599 on "catwalk"

For the fifth consecutive year, Tommy Kendall, professional championship driver and SPEED Channel personality, acted as MC and Michelin NA co-hosted, also acting as technical partner. A surprise addition to the MC duties was Bronte Tagliani, model and face of the Claus Ettensberger Signature Edition wheels ad campaign. Special guests included colleagues from Michelin France and Barry Meguiar, who drove the Mansory Bentley GTC equipped with CEC wheels in the fashion show. This year, the Sirens from Treasure Island were back and added song to their sultry dance numbers.

Barry Meguiar in Mansory Bentley GTC and the Sirens of TI in front of McLaren SLR 722Barry Meguiar in Mansory Bentley GTC and the Sirens of TI in front of McLaren SLR 722

Vehicle fashion highlights consisted of AC Schnitzer's new Type VI forged wheel shown on a fully modified AC Schnitzer E92, BRABUS' widebody concept named the Widestar on the GL Class and new 23" size Monoblock E wheels, the Ferrari 599 GTB tuned by NOVITEC Rosso with new 2-piece NF3 wheels, TECHART's GT Street program for the 997 Turbo featuring Brembo brakes. New CEC wheel designs, c880, c759 forged 2-piece and c863 SUV were also launched and the finale vehicle wearing CEC c725 2-piece wheels and Antera Forged Type 365 wheels, was a very rare McLaren SLR 722. All of the vehicles were made show-ready with Meguiar's premium car care products.

AC Schnitzer E92 and BRABUS' widebody concept on the GL ClassAC Schnitzer E92 and BRABUS' widebody concept on the GL Class

Besides title sponsor Michelin NA, Meguiar's premium car care products and Brembo high-performance brakes joined the ranks of proud sponsors.

Sponsor of '08 CEC Collection Preview PartySponsor of '08 CEC Collection Preview Party


Related Articles

(c) 2002-2008 Claus Ettensberger Corporation