CEC Blog

Reguraly updated tuning news, articles and car builds
Jul 13, 2011



The 2011 Bullrun Rally is officially underway with Claus and Team CEC in good standings to win this year's coveted Navigator Award. Since 2006, CEC has participated in the Bullrun Rally and this year was no exception as indicated by the "Bullrun Record" stickered on Claus’ C63 Bullrun car. Claus Ettensberger decided to wrap the CEC C63 with a Brushed Gold, Reflective Red and Black Carbon Fiber theme with 3M 1080 Vinyl Wrap Film. The 19" staggered CEC c881 Forged wheels were also painted in a custom Matte Gold/Black finish to match the rest of the vehicle. 3M Certified installers, Spin Imaging, did an exceptional job bringing the theme to life before the official Bullrun kickoff. They also wrapped Team Seathos' SpeedArt Panamera Turbo in Brushed Blue Steel, Sky Blue and White Reflective 3M 1080 Vinyl Wrap Film. The Seathos Foundation car also features 21" CEC c633 3-piece forged wheels in a Matte black finish.

The 2011 Bullrun Rally started on July 8th in Las Vegas, NV and will end on the 15th in Miami, FL, with CEC's Miami Tuning Center as the Finish Line. CEC is proud to be this year's Official Bullrun Rally Sponsor and will be offering special Bullrun services for the participants to get their vehicles prepared for the trip home. Don't worry if you missed all the coverage to this year's Bullrun Rally as MTV is due to air a new TV Series called "Cops, Cars & Superstars" this coming November. For now, you can head over to bullrun.com and cecwheels.com to get the Latest News on what's happening.

Team CEC's cars for Bullrun 2011 include:

  • #22 - Claus E. & Joaquin M. - Mercedes Benz C63
  • #187 - Ice-T & Coco - Mercedes Benz SL R-Edition
  • #13 - Michael S. & Jason W.. - Porsche Panamera Turbo
  • #17 - Robert V. (EuroCruise) & Lil' Ice - Ferrari F430 Spyder
  • #40 - Darrell Jackson - Mercedes Benz SL - K8
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Jun 29, 2011

Don't miss CEC in the new TRANSFORMERS 3: Dark of the Moon

In anticipation of the upcoming release of the summer blockbuster, Transformers 3; Dark of the Moon, CEC is proud to announce its involvement in creating the newest character, Q.

Long time CEC customer and acclaimed Director/Producer, Michael Bay contacted Claus Ettensberger (Founder of CEC) a while back to help design the newest Autobot for the upcoming action thriller. With a base Mercedes E550 as the platform, CEC went to work transforming 2 identical stock sedans into Decepticon killers with style. The conversion included a new custom blue paint job, specifically chosen by Michael Bay, to make the character really stand out. The CEC enhancements incorporated a custom aerodynamic kit, front spoiler, side skirts, rear skirt, decklid spoiler, fenders, suspension and exhaust system. The stock wheels/tires were replaced with 20” CEC C725 forged wheels (20x8.5” front, 20x10” rear) and Michelin PS2 tires (245/30R20 front, 285/25R20).

The result was impressive. 

We would like to thank Mr. Michael Bay for choosing CEC for this Transformation!

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Jun 01, 2011

The Gumpert Apollo arrives at CEC

Gumpert has teamed up with CEC to bring the Supercar to North America. This partnership will allow CEC's discerning customers to experience and enjoy the best of German engineering. The Apollo weighs in at approximately 1,100kg and puts out over 700hp propelling the Supercar from 0-100km in 2.2 seconds. CEC is proud to exhibit the 1st Apollo (serial #001) in its WLA Tuning Center. These special cars are available for sale at any CEC Tuning Center. Please inquire with your CEC sales representative for details.

Visit Gumpert's official website here
Wiki Gumpert Apollo
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May 16, 2011

CEC | AC Schnitzer USA Coverage at Bimmerfest 2011

AC SCHNITZER USA attends Bimmerfest 2011 this year the Pasadena Rose Bowl.

It was an overcast Saturday morning in Pasadena, but that did not stop all the BMW enthusiast crowd from pouring in. CEC/AC Schnitzer USA was there representing with the new ACS5 based on the new F10 BMW 5-Series and the ACS7 based on the BMW ActiveHybrid7. Both cars were outfitted with full AC Schnitzer aero, suspension, wheels and exhaust.  Please enjoy the pictures above covering not only the AC Schnitzer booth, but AC Schnitzer product sightings as well on many Bimmerfest attendees. 

Click here to see this album on Facebook - and make sure to leave us a comment!

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Jan 28, 2011

CEC | LEXUS Event Recap

CEC and Lexus teamed up to throw the first CEC event of 2011. The Lexus vehicle lineup included the IS250 with the complete F Performance Accessories Program by Lexus and featured 19" CEC c859 in Machine/Black finish on the driver side and 19" CEC c721 also in Machine/Black finish on the passenger side. Other Lexus vehicles at the event were the GS430 with 20" CEC c725 in Chrome finish, the Lexus LS430 with 21" CEC c759 forged wheels in silver finish and the Lexus GX430 with 20" CEC c856 in Matte Black finish.

The highlight car was of course the Lexus LFA featuring 21" CEC c882 forged wheels in Anthracite/Machined finish on the passenger side, and the super lightweight 21" CEC c884 forged wheels in Matte Black finish.

CEC would like to thank Lexus Corporation, Lexus Dealerships, Media and all the great guests that made this event successful.

Special thanks to 2Nite Premium Italian Vodka & Cafe Roma of Beverly Hills.

Other Media coverage of the event:
Road and Track
Lexus Enthusiast
Motor World Hype
Motor Authority
Addicted 2 Cars
Amazing Car Ads
Evox Forums
House of Japan
My China Views
New Car Update
Next Cars


CEC will offer Lexus customers a unique opportunity to further enhance their Nürburgring edition LFA with special CEC modifications.

Los Angeles - Jan. 27, 2011 - Los Angeles-based automotive customizer CEC has announced it will offer Lexus customers a unique opportunity to further enhance their Nürburgring edition LFA with special CEC modifications. Production of the LFA will be limited to 500 vehicles globally, while the unique Nürburgring track ready edition will be set at 50 supercars. The special CEC modifications will be limited to just three customers.

“We believe these three CEC Tuner Edition LFA’s will be the most expensive and rarest of the LFA supercars that Lexus will manufacture and sell worldwide,” said Sherif Yassa, Vice President of CEC. “We have over 20 years of experience working on super exotic and rare automobiles, but this project is really exciting because of the unique nature of the LFA.”

The CEC Tuner Edition LFA will feature aesthetic enhancements that will really set the car apart. Those that want maximum performance will opt to start with the special Nürburgring package that incorporates various elements from the LFA race car that competed in the “24 Hours of Nürburgring” race. The Nürburgring edition features a sport-tuned suspension and aerodynamics package that includes a larger front spoiler and fixed rear wing for improved high speed downforce. For added performance Lexus engineers coaxed another 10 horsepower out of the 4.8-liter V10 engine and trimmed the automated sequential gearbox shift times to a mere 0.15 of a second.

“We looked at the LFA and what Lexus engineers had done, and knew it would be crazy to try and improve it from a performance or engineering standpoint,” said Claus Ettensberger, founder and CEO of CEC. “It is just an engineering marvel, so we decided that we would try and visually individualize the car by making additions that would compliment its stunning design features. Since carbon fiber plays such a large role in the construction of this car, we decided that we would feature it in our modifications.” The most prominent enhancement to the CEC Tuner Edition LFA is a custom set of Italian-made CEC forged 21-inch wheels that weigh in at a mere 21 lbs each. They will help keep the LFA glued to the ground by utilizing the newest and most technologically advanced tires from Michelin, the brand new Pilot Super Sport. The exterior will receive special carbon fiber trim pieces which CEC will also add to the interior of the car.

“Our goal was to add some subtle changes to an already beautiful automobile,” added Yassa. “What we have done is take a car that was already a standout and added a little extra appeal. It’s an automobile for a person with very discerning taste that desires a rare and exotic tour de force in engineering and craftsmanship expressed in the form of automotive beauty and function.”

The CEC Tuner Edition of the LFA will be available through CEC for a modest premium that is yet to be determined. The base LFA has a starting MSRP of $375,000.

About the Company

CEC (Claus Ettensberger Corporation) is the premier North American purveyor of luxury automotive accessories, customizing and tuning. No other company combines the breadth and depth of products and services offered. With distribution centers and Tuning Centers in California and Florida, CEC has been offering demanding automotive enthusiasts the finest in automotive accessories and service since 1990.

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